I remember, in my college days, we had a paper and a lab on Television! The staff was explaining the class about how the degauss in the picture tube and a button for that. Nazir, the witty guy of our class, was telling, "if you can't avoid a bug, keep it button and name as a feature. looks like the marketing guys of the TV company are intelligent". Forget the TV companies. Look at Apple. First they introduce a hard disk based player. Following it enormous success, they plan to introduce a memory stick based player. They created it under the same brand and named it as iPod Shuffle.
The interesting thing is while every other memory stick based players push in every available feature, they removed every feature in it. Except, play, pause, forward, rewind buttons, the only other button is Power On. Clever. They removed the display. Wonder how the use will select the song? Well, they can't. The player will arbitarily load a song and play. Its keeps on playing the songs in Shuffle Mode. They removed the display and saved some $ and they save more $ by having no functionality for managing playlists, selecting the songs etc, and call the shuffle mode as a feature. The intelligent idea is that they stress that its the important feature in the product.
The another nice product from Apple is the brand new Mac Mini.
At $600, its very tempting me to buy. I've fallen in luv with Mac when the first time I worked in it. Let me see, whether I get it or still wait till some G* cube, which is affordable. Of the G* things, G4 was the cutest one. G5 is also ok & its the latest. May be I'll get a G9 or G10. The Mac Mini is called BYODKM - Bring Your Own Display, Keyboard and Mouse. Mac enthusiastics already started a website called byodkm.net :-) Just like the Apple guys, the apple devotees are also crazy. Don't think so? Look at the iPod Shuffle Jewellery:
The funniest thing is not that just the fans are crazy. Even the people from the opposite gang also !!! Look at this pic: